We're proud to be working with one of the most innovative organisations in the UK today. They've been identified by the London Stock Exchange as one of the top 1000 organisations to inspire Britain today and it's really not surprising to see why.
My clients suite of products have touched the lives of over 30 million people across the world and they continue to grow and develop their knowledge, presence and above all else their amazing teams of staff across the Globe.
Due to an internal move, an opening has arisen for a Marketing Executive to join this amazing business.
The role spans the development of all marketing initiatives across all marketing channels and one of the main drivers is to focus on the retention and attraction of customers through clever usage of both traditional and online marketing activities.
You will also be responsible for using strong communication skills, with a flair for writing innovative copy with a great attention to detail.
You must be someone who is confident working to deadlines, a team player and passionate about training.
The role will primarily be responsible for the delivery of the Company's marketing activities that affect the short and long-term marketing goals through strategic use of Digital Media, utilising email marketing, social media and web related tools.
You will be responsible for planning and maintaining all digital channels to drive online traffic, creation, execution and reporting on all digital marketing campaigns including the company's website, SEO, Email and Social.
The ideal person would have an analytical mind and be able to provide data insight and performance management reporting on all digitally lead campaigns as well as managing the content of the Company's websites.
As the role is all about communicating the Company's message to their existing and potential customers, it's imperative that the post holder have a flair for writing copy for such communications and are able to receive and collect marketing intelligence and customer insight to recommend best practice throughout the department.
You would also be required to assist in the development of marketing campaigns across non-digital channels also, which work in collaboration with the Digital Marketing activities already in place.
You must have a passion for learning and for training as a whole and be comfortable in Business to Business transactions at trade exhibitions and events.
The job outline above is purely for guidance to assist you in your daily tasks. It is not exhaustive and the business would be pleased to discuss any constructive comments you may have. Because of the evolving nature of my clients business, the Job Description may change from time to time as the demands on the business change and you may sometimes be required to undertake additional duties within the context of the Job Description.
My client being in the Training field also requires its staff to be constantly seeking ways in which they can enhance their own skills and will expect the post holder to be part of the Company Performance Management procedure, which looks at your individual continual professional development.
The profile of the ideal job seeker for the position would be:-
- Degree level or equivalent experience education
- 2+ years in a Digital Marketing or general Marketing environment
- Experience of Managing Social Media Platforms and optimising engagement from users
- A working knowledge of Google Analytics and SEO
- Excellent written and verbal communication skills
- A proven background in data analysis and interpretation
- Excellent attention to detail
- Demonstrable experience of email marketing using Dotmailer or similar marketing platforms.
- Web content management skills using Wordpress or similar web platforms.